Team Marila at the 2008 LA Cancer ChallengeMy mom, Marila Cervantes was diagnosed with pancreatic cancer in late 2006. After she had the whipple procedure on her birthday, December 18, 2006 I wanted to do something for my mom. I wanted to make sure that she didn’t feel alone. After researching information and learning about this horrific disease, we knew we had to do something about it!

Marila's Favorite photo of herself

In 2007 I searched for walks and events for pancreatic cancer and that’s where I can across the Hirshberg Foundation and I immediately called my mom to tell her about it. I remember as if it were yesterday because she started to cry. I asked her why she was crying and she said because I was doing the best to keep her in good spirits and learn about the disease. I told her that I wanted to have a team to honor her…that’s when TEAM MARILA was formed. To honor my mom, to help her through her battle and now to keep her memory alive through us. It is also very important for TEAM MARILA to bring awareness, spread the word, and help others.

Team Marila at the 2011 LA Cancer Challenge

 Unfortunately, my mom was only able to attend 1 event and that was the LA Cancer Challenge in 2008. Since then, it has become our tradition to make sure that we attend in her memory.

Team Marila at the 2011 LA Cancer Challenge

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You Can H.E.L.P. by Taking Our Virtual Challenge!

September 13, 2012

Not in the Los Angeles Area? Create a Virtual Team so you won’t miss out on all the fun!  This simple video will show you just how easy it is. There are three simple ways that you can walk with us on Sunday, October 28th 1) Register to become a virtual walker today for only $25. It’s [...]

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Shelby, Team Captain of Team Mark Galton Shares Her Story

September 6, 2012

“It’s hard to believe that 10 years have gone by since my husband Mark was bravely battling pancreatic cancer. The first run we did in honor of Mark, he was so disappointed that he wasn’t feeling well enough to come out and walk the course with family and friends.  I remember coming home that day [...]

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Matt Skinner’s Fundraising Tips

September 6, 2012

Matt Skinner is a husband, father, son, marathon runner, bow tie fan, & East Coast transplant. 11 years ago he joined friends and family in support of Mark Galton during his battle with pancreatic cancer. Today, he continues to run in Mark’s memory and to support all the other wonderful people he has met through [...]

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Ways to Honor Loved Ones at the LA Cancer Challenge

August 23, 2012

The LA Cancer Challenge unites those touched by pancreatic cancer for a day dedicated to creating public awareness, remembering those we have lost, and honoring those who are fighting this disease.  There are many ways to honor and remember loved ones at the LACC.  Whether you choose to wear a tribute bib, create a quilt square, [...]

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The Power of Connecting: Integrating Social Media into Your Fundraising Appeals

August 8, 2012

Let’s be friends!  You can find us on Facebook for any LA Cancer Challenge questions you might have, 24/7.  This is also a great way to stay connected to the Hirshberg Foundation family.  www.facebook.com/LACancerChallenge Join the Group This year we created a Facebook Group for all the Team Captains.  It’s like VIP access with the [...]

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Teri Hughes, Team Captain of Hughes Hugs

August 2, 2012

My dad, Paul Hughes, was diagnosed with pancreatic cancer in April, 2000.  He passed away less than three months later.  At 68 my dad lived a healthy life, ate well, swam, played basketball and was very active, even up until his diagnosis. We were in shock when they told us this was Stage IV with [...]

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Paul A. Hughes Family Foundation & Hows Market Support the LA Cancer Challenge for 13th Year

August 1, 2012

The Hirshberg Foundation is honored to have the generous support of the Paul A. Hughes Foundation & Hows Market.  Since 2000, Teri Hughes has been an active volunteer, spearheading our Chance Drawing Booth at the LA Cancer Challenge.  Hows Market has generously donated reusable eco-bags for our runner’s gift bags, fruit and water to keep [...]

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Tips for Writing Your Best Fundraising Letter Ever

July 24, 2012

Make it personal. Share your story, tell them why you are involved and convince them to be as well.  Keep it short and sweet.  Give them the facts (about pancreatic cancer and the Hirshberg Foundation).  People are more likely to donate to something they understand.  We all know the pancreatic cancer facts speak for themselves, let people hear [...]

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EIN-JR286′s 15 years of Supporting the LA Cancer Challenge

July 18, 2012

Just a few short months after the death of Ron Hirshberg, his son Jon organized the first annual LA Cancer Challenge on October 25th 1998 in Century City, CA.  From the very beginning Jon Hirshberg & his team at JR286 have been integral to the success of the LA Cancer Challenge. We are grateful for their [...]

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